In a bid to expand its global footprint, Jamaica’s Tourism Minister, Edmund Bartlett, has detailed proactive efforts to cultivate visitor arrivals from a variety of new destinations worldwide.
This initiative is part of the country’s strategic approach to diversify its tourism markets and enhance its presence in untapped regions.
Key focus areas include India and Latin America, as well as burgeoning segments in North America, specifically the US and Canada, where potential for both leisure and business travel is promising.
Latin America: A Rising Star in Visitor Arrivals
Minister Bartlett highlighted a significant uptick in tourism from Latin America, with a 40 per cent increase in arrivals, totaling about 36,000 visitors in 2023.
This surge is attributed to strengthened partnerships and enhanced flight connectivity.
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For instance, the collaboration with Copa Airlines has been particularly fruitful, offering daily flights from…