In a written response to lawmakers’ questions on Wednesday, the government said the Tourism Board had invited industry professionals, celebrities and internet influencers, or so-called key opinion leaders (KOLs), to produce more than 330 short videos documenting their travel experience in Hong Kong.
The Culture, Sports and Tourism Bureau said the videos were aired on over 3,000 different platforms worldwide, reaching more than 200 million viewers.
More than 2,000 people were invited to the city and given personalised themed travel itineraries to “showcase the diverse tourism characteristics of Hong Kong” and encouraged to…