ITB China 2024, from May 27-29 in Shanghai, is set to be a landmark event for the tourism industry with over 600 exhibitors.
As one of the world’s most important travel markets, China is steadily regaining momentum. The highly anticipated ITB China 2024, taking place from 27 to 29 May at the Shanghai World Expo Exhibition & Convention Center, marks a pivotal moment for the global tourism community. With expected +600 exhibitors, over 1,000 hand-selected buyers, the ITB China Conference running alongside the exhibition, and numerous networking opportunities, ITB China 2024 is set to be another landmark event.
ITB China 2024 has reclaimed the scale of 2019, signifying a robust rebound for the industry. More than 600 travel and tourism organizations and companies from over 80 countries have confirmed their participation, reflecting a remarkable 60% scale increase compared to 2023.
Lydia Li, Deputy General Manager of ITB China, said: “ITB China 2024 is a testament to the…