Ti Gong
Lufthansa, in collaboration with Munich Airport and Jewels of Romantic Europe, has launched a joint promotion campaign in Shanghai to boost tourism and strengthen ties with the Chinese travel market.
The initiative marks the first post-pandemic roadshow in China by the Munich Airport and Jewels of Romantic Europe, a tourism partnership involving attractions from Bavaria in Germany, as well as Tirol and Salzburg in Austria.
“China is one of the most important incoming markets for all of our partners,” said Patrick Wagner, business development representative for the Jewels of Romantic Europe.
The campaign also includes stops in Beijing, Guangzhou, and Taipei. The delegation seeks to rekindle interest among Chinese travelers in these European gems.
Lufthansa, Germany’s flagship carrier, plans to increase the frequency of its…