The Saudi Tourism Authority (STA) launched an integrated travel campaign in China on November 17, featuring a week-long exhibition and films streaming on TV and digital platforms. The initiative has already reached over 500 million people in China with a 277% increase in bookings to Saudi, according to a press release.
The campaign began with a week-long Saudi Tourism Exhibition at the Shanghai Bund Waterfront, which gathered government, industry, and media representatives.
The event, which has seen over 80,000 visitors so far, showcases the natural and historical attractions of Saudi Arabia through cultural shows and entertainment.
STA has also introduced a series of Saudi experience films streaming on national TV and major digital platforms in China. In addition, the government office is disseminating how-to tutorials that aim to support Chinese tourists unfamiliar with the region in planning their trip.
“As one of the largest and fastest-growing sources of outbound…