The city’s Tourism Board had last year invited over 350 influencers from the mainland, South Korea, Japan, Taiwan, Southeast Asia, India, the United States, the United Kingdom, Canada, and Spain to tour Hong Kong in a bid to promote the city, according to the Culture, Sports and Tourism Bureau.
Among them was video creator “Beautiful Destinations”, having over 30 million followers. Local artist Fiona Sit was also one of the influences invited to promote Hong Kong with her 11 million followers.
The bureau said the board invited industry professionals, artists, and influencers to shoot over 330 short videos featuring Hong Kong, including travel experiences in urban oasis settings. These videos were showcased on more than 3,000 platforms worldwide, reaching a total audience of 200 million people.
The bureau also noted that an increasing number of mainland Chinese tourists are seeking popular photo-worthy spots and exploring Hong Kong’s natural beauty, cultural heritage, and…