Skift Take
Keshav Suri is on a mission to use his hotel chain to boost inclusion and pride in India.
Keshav Suri, executive director, LaLiT Suri Hospitality Group, is looking to serve India’s LGBTQ community.
“India has 48 pride events across the country each year. What you see in every one is the LaLiT,” said Suri on Wednesday at the Skift India Summit 2024. “We support pride. We are ready to share our information, we’re happy to share case studies and get people moving along in their pride journeys.”
LaLiT Suri operates about a dozen hotels across India. Outside of hospitality, Suri is known for being one the key activists in having India’s call to criminalize homosexuality overturned in 2018. Within hospitality, Suri assures that his small group has one of the most loyal customer bases in the country.
“Not only does it give us a competitive advantage, it’s great for business,” he said. “We’re…