According to MakeMyTrip’s first edition of its India Travel Trends Report, which has insights from travel searches by its 100M+ annual active users, searches for destinations with or around religious spots grew 97% in the last two years in Tier-2 and Tier-3 cities.
“As India emerges as a formidable force in the tourism sector, these insights can help bridge the demand and supply gaps in the travel and hospitality space,” said Rajesh Magow, Co-founder and Group CEO, MakeMyTrip.
“This means crafting policies, identifying destinations, and creating experiences that resonate with the unique travel preferences and aspirations,” he added.
Key insights on…