A remote island, renowned for being the place of Napoleon’s exile, will soon open its doors to tourists. St Helena, a small and rugged island nestled in the South
Atlantic Ocean, has remained sparsely populated due to its extreme isolation. Situated nearly halfway between southern
Africa and Brazil, reaching this British overseas territory used to require a grueling five-night journey by boat until 2017. However, with the advent of weekly commercial flights and the recent introduction of high-speed internet, the government aims to invigorate its nascent tourism sector, which welcomed approximately 2,100 leisure travelers in 2023.
Home to just over 4,000 residents, affectionately referred to as Saints, St Helena is poised to attract a particular type of visitor. Emma Phillips, wife of St Helena’s governor Nigel Phillips, notes that the island appeals to those with a genuine thirst for exploration and learning, rather than merely seeking sunshine and good food.
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