Seoul Metropolitan Government and the Seoul Tourism Organization are promoting Seoul as the best shopping destination in Asia through a global marketing campaign. The city was recently named the Best Shopping Destination of the Best of The Decades for 2010-2019 by Smart Travel Asia. Insadong, a neighborhood that showcases traditional Korean culture and heritage, offers traditional handicrafts, artwork, and clothing. SOUNDS Hannam, situated in Hannam-dong, is a cultural space and complex with multi-layered residency, office, and retail facets. Mangwon-dong offers quirky stores and cafes, and the nearby Mangwon Market is also worth a visit. The three shopping areas are recommended by Seoul Metropolitan Government and Penta Press, a Seoul-based photo news agency. Seoul is a dynamic city that combines modern and traditional elements, making it an attractive destination for both visitors and citizens.