Vietnam International Travel Mart (VITM) Hanoi 2023 has opened in Hanoi with more than 450 booths showcasing travel products representing provinces and cities from across Vietnam, as well as tour operators and accommodation providers. Representing 15 countries and territories, including Thailand, Japan, South Korea, Malaysia and Nepal, participants also host stalls at the event highlighting winter tours and discounted tours. One notable attraction is the Korea Tourism Organisation (KTO)’s stall, where visitors are given the opportunity to try on a traditional Korean hanbok and take South Korean-style photos. Lee Jae Hoon, KTO’s chief representative in Vietnam, noted there had been few Vietnamese tourists visiting South Korea during the winter, adding that the cities of Busan and Kangwon were heavily promoted destinations.