Hallyu, also known as the Korean Wave, is a cultural phenomenon that has swept the world, and Seoul is at the heart of it all. The city offers a variety of Hallyu-related experiences, which are all part of the annual Seoul Festa. From K-beauty makeup classes to K-pop dance classes, cocktail-making classes, and cooking classes, participants can immerse themselves in various aspects of Korean culture. There are also docent tours of the headquarters of SM Entertainment, a leading entertainment group in Asia, and tours of the Kimchi Museum, which offers visitors a chance to learn about the fermentation culture and health benefits of this staple Korean food. These experiences are designed for foreign tourists visiting Seoul and offer a unique and unforgettable way to experience the essence of Korean sentiment and culture.