The Korea Tourism Organization (KTO) and Korikart.com, India’s leading online store for Korean products, have partnered to offer a discount to India’s growing population of K-Wave fans. The goal of the collaboration is to introduce the Kingdom Friends, the new faces of South Korea’s tourism industry, and engage consumers interested in Korea and its tourism offerings through incentives. From July 23, 2021, to August 23, 2021, a one-month-long association is live on Korikart.com’s website. A special page titled Explore Korea with Kingdom Friends is being hosted, where The Kingdom Friends video and information is presented. A QnA quiz is at the bottom of the page, and customers who watch the video and participate in the quiz will receive an offer code that they can use to avail of a 10% discount on their next purchase from Korikart’s website. KTO and Korikart will contribute to providing the 10% discount to approximately 1000 customers on a first-come, first-served basis to promote South Korea as a perfect travel destination.