Seoul Metropolitan Government’s “Local in Seoul” initiative aims to promote local businesses through making local communities more accessible to tourists. The selected communities offer unique experiences that reflect the traits of each community based on their local culture, ranging from traditional markets and businesses to parks and trails. Jangchungdan-gil captures the history and traditions of Seoul through its long-standing shops, eateries, and cultural landmarks. Seonyuroun is an eco-friendly park area that promotes local tourism and brands through its pedestrian-friendly streets, workshop market street, and food & culture street, and offers unique experiential activities and personalized local tours. Gyeongchun Line Forest “Sait-gil” combines the preservation of old railways with local businesses, cultural landmarks, and entertainment facilities, including a railway park and exhibition halls. Oraegage, the old market streets of Seoul, offer a unique tour through the city’s food alleys. These communities offer a taste of everyday life in Seoul for a unique travel experience.