Globaleur is a travel planning startup that aims to make every moment of a traveler’s journey satisfying. Its CEO, Lee Chang Hyun, believes that travel is something to be experienced at the destination, and that even the most perfect plans can be disrupted by unexpected contingencies. To address this, the company provides planning services both prior to and during travel, recommending routes and activities based on the customer’s preferences while also suggesting substitute plans if unforeseen circumstances arise. In collaboration with Samsung Fire & Marine Insurance, it also offers travel insurance on its platform to make trip planning even more convenient. While the company is headquartered in Santa Clara, California, it has recently partnered with the Seoul Tourism Organization to help travelers enjoy Seoul, South Korea, which can be a difficult city to navigate without local support.