As part of its post-pandemic recovery plan, South Korea is looking to boost tourism by leveraging the global popularity of Korean culture and easing visa rules for travellers from certain countries, including Australia. The South Korean government has declared 2023 to 2024 as ‘Visit Korea Year’ and plans to offer exciting events, travel packages, and promo campaigns with a focus on Korean culture to attract visitors. The emphasis will be on homegrown cultural spectacles, with events involving K-pop concerts, e-sports, Korean food, cultural heritages, and more. As part of the plan, Australians, among other nations, won’t need to apply for a Korea Electronic Travel Authorisation (K-ETA) visa for visits of less than 90 days. The K-ETA exemption is available to 22 countries and regions in Europe, Asia, Oceania, and the Americas and will run from April 1, 2023, to December 31, 2024. Travellers can still submit an application for K-ETA if they like, waiving the need to fill out an arrivals card when they land in South Korea, but it will cost approximately KRW 10,000. It is recommended to consider and compare travel insurance to cover potential incidents, such as lost or damaged luggage, cancelled pre-planned activities or accommodation, or illness.