According to Agoda’s Sustainable Impact Survey 2023, Japan is the most eco-friendly country, followed by Singapore and South Korea. The survey received more than 13,000 responses from 11 different countries, with respondents mainly noting their own country’s conservation measures. However, Japan’s efforts were commended by participants from India, Thailand and Vietnam, who ranked Japan second overall. The survey accompanies Agoda’s start of its Eco Deals campaign, which will aim to raise $250,000 for WWF initiatives in Asia by offering travellers up to a 15% discount when they book stays through the service. The funds will be used for wildlife and marine conservation projects.