Tourists pose for a photo during a visit to Gyeongbok Palace in central Seoul, March 10. Yonhap
New programs highlight city’s culture, food and K-content with immersive day tours
By Jung Da-hyun
In response to changing global travel trends and a growing number of individual travelers visiting the nation’s capital, the Seoul Metropolitan Government has intensified its efforts to promote high-quality tourism experiences through a new initiative called the Seoul Quality Tour Program.
The program aims to develop and showcase tourism products that highlight Seoul’s rich cultural heritage, including its local cuisine and popular K-content like K-pop and K-dramas, to attract international visitors.
According to the Ministry of Culture, Sports…
