By Jung Da-hyun
In response to changing global travel trends and a growing number of individual travellers visiting the South Korean capital, the Seoul Metropolitan Government has intensified its efforts to promote high-quality tourism experiences through a new initiative called the Seoul Quality Tour Programme.
The programme aims to develop and showcase tourism products that highlight Seoul’s rich cultural heritage – including its local cuisine and popular K-content like K-pop and K-dramas – to attract international visitors.
According to the Ministry of Culture, Sports and Tourism, the demand for immersive cultural experiences, including K-pop concerts and visits to K-drama filming locations, has been steadily growing. In 2023, the…
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