Restricted Access.

Amritsar’s tourism sector is facing a significant downturn due to heightened tensions between India and Pakistan following recent terror attacks and cross-border firing. Travel agents and hotel owners report a substantial decrease in bookings and footfall, particularly from domestic tourists who are now hesitant to visit the border city.

The drop in tourism is impacting various sectors, including hotels, restaurants, transportation, and local businesses that rely on tourist income. The cancellation of the Samjhauta Express train service and restrictions on movement near the border have further exacerbated the situation.

While international tourist numbers remain relatively stable, the decline in domestic travelers, who constitute a larger portion of Amritsar’s tourism market, has led to considerable financial losses. Specific instances are highlighted, detailing how hotel occupancy rates have plummeted, and tour operators are struggling to fill bookings.

Industry stakeholders are appealing to the government to take measures to reassure tourists and promote Amritsar as a safe destination. They emphasize the importance of the tourism sector for the local economy and job creation and suggest campaigns to highlight the cultural and religious significance of the city beyond its proximity to the border. Promoting the Golden Temple, Jallianwala Bagh, and the Wagah Border ceremony as symbols of peace and resilience could help counter the negative perception created by the prevailing tensions. The local business community is seeking government support to weather the storm and implement strategies to revitalize the tourism industry in Amritsar.

Read the Complete Article.