Inside Saudi Arabia’s $800 Billion Tourism Moonshot

The Middle East kingdom is on massive building spree—creating private islands, luxury hotels, theme parks, cruise ports, even a desert ski resort. The question remains: If they build it, who will come?

_{By Suzanne Rowan Kelleher, Forbes Staff}

Whatever your preconceived notion of Saudi Arabia as a travel destination is, it’s about to be get a major renovation. Imagine Sindalah, for example, a 7-star private-island resort with three ultra-luxe resorts, 38 high-end restaurants and multiple superyacht marinas. Or Qiddiya, a futuristic city of 600,000 people rising from the desert floor, dedicated to e-sports and gaming. How about Trojena, a space-age ski resort built above the high desert? Or The Red Sea, a vast waterscape of 50 luxury resorts and 8,000 hotel rooms spread across 22 islands in a Maldives-style archipelago—powered entirely by wind and solar energy? Also in the works is The Rig, a $5-billion adventure theme park built on an off-shore oil platform. In addition, Saudi…