RIYADH: Saudi cultural backgrounds are the primary advantages the Kingdom can rely on to become a global tourism hub, according to Amira El-Adawi, founder and managing partner of Amira & Co., a London-based boutique management consulting firm.
“The advantage can be sustained indefinitely, and the Kingdom already has a captive market for this,” she told Arab News.
“However, this has to be done right. It must be authentic and cater to tourists who value authentic heritage and…