Instead of cowering when the Covid-19 crisis hit last year, Uncle Saba’s Poppadoms chose to add pop and crackle to its business strategy.
The result: The Singapore brand not only beat the odds, but also increased its revenue and expanded its business.
How? The six-year-old brand made innovative moves, from sending samples to Instagram influencers to introducing its snack to the United Kingdom (UK) via a gin and snack box subscription service.
“Before the pandemic, we were more traditional in how we produce and distribute,” says Mr Sreenivas Saba, 32, who co-created the brand with his father, Mr S R Saba, 81, founder and chairman of Bhavani Foods Group.
“Adapting to the pandemic definitely changed my mind about what is possible.”
Recalling his anxiety at the start of the crisis, Mr Sreenivas says that the Bhavani Foods Group — a food and beverage distributor founded in 1978 — was supplying Uncle Saba’s Poppadoms to 25 countries before the pandemic.
“But…