By Martin Wiest, CEO of Tourvest Destination Management
Over the last decade, the African continent has undergone an amazing change in terms of being ever more connected. Airlines such as Ethiopian Airlines and Kenya Airways have been extremely successful in connecting countries on this continent with an ever-improving frequency and capacity.
This development has allowed for international, regional and domestic tourism development, only briefly halted by Covid-19, which is fortunately nearly a dim and distant memory. An interconnected Africa simultaneously means tourists have the ability to explore in a multi-country fashion, either in a single trip or, if possible, in multiple explorations.
So, what does this mean for DMCs on this continent? Historically they either sold destination expertise of their home turf or, at best their region, combined with a transactional and operational capability in that area. As their customers broadened the destinations to create choice for…