According to a new skills audit report from the SADC Business Council, SADC tourism operators need to urgently embrace digital transformation if the region wants to remain competitive.
The widespread adoption of digital technologies and online platforms has become integral to tourism operations worldwide. However, many SADC tourism enterprises still lack the capabilities to take full advantage.
The SADC skills audit reveals noticeable gaps in digital literacy, customer service, communication and management skills. In particular, smaller businesses are struggling, with many lacking basic digital skills. This threatens the growth potential and sustainability of enterprises in the tourism and hospitality space.
The results also show that small to medium-sized enterprises (SMEs), forming the backbone of the region’s tourism, are most in need of management and digital skills. Larger enterprises also face challenges in filling managerial roles, indicating a widespread issue across…