The global TUI Group plans to expand its profitable hotel business in Sub-Saharan Africa. This includes the opening of a new brand for the upscale market segment.
The Mora Zanzibar will officially open mid-year (the European summer) and will offer laid-back, contemporary luxury with highly tailored and flexible service.
In recent years, TUI Hotels & Resorts has been particularly strong in North Africa with a portfolio of 76 hotels, now the group is set to grow further in the south of the continent.
The current pipeline includes eight new hotels in Cape Verde, The Gambia, Senegal, Tanzania and Kenya.
“With our variety of hotel brands, we will create new hotel experiences in Africa for different target groups – from price-conscious holidays in a TUI Suneo hotel, via our global brand TUI Blue, to a new luxury experience with The Mora,” said Artur Gerber, Managing Director TUI Blue.
He added: “We are looking forward to contributing to the development of the African hospitality…