Molweni. Muraho. Jambo. Sawubona. These greetings are just some of the diverse tongues of nations gathered at World Travel Market Africa last week and remind us of the rich tapestry of cultures that define this magnificent continent we proudly call home.
We stand united in our quest to harness the transformative power of tourism, aiming to spur economic growth, job creation, and prosperity across Africa.
In an era marked by challenges – be it war, famine, extreme weather, or economic trials – it is imperative we look beyond the hurdles.
The Western Cape brings a message of optimism and readiness: we are open.
Open for tourism, open for investment, and open to collaborate with our fellow regions and countries.
Our mission is clear: to facilitate a conducive environment for both budding and established businesses, thereby catalysing job creation.
At the heart of our endeavours lies our Growth for Jobs (G4J) Strategy, a comprehensive economic action plan that outlines a roadmap to…