Hospitality businesses are feeling bullish according to the new African Hospitality Confidence Index for 2024, which also tracked increasing use of AI technology and the continued rise of bleisure travel as strong trends in the sector.
The Index, released for the second year by dmg & Kaoun and Moore Global, surveyed 537 respondents in 30 African countries to produce a snapshot of the continent’s hospitality industry.
Key findings from the report were detailed at its launch on Tuesday (March 12), held in conjunction with FEDHASA in Cape Town.
Confidence
“Overall, the majority of respondents are positive and, following the pandemic, we all know what that meant for the country as a whole. So in general, people are looking at the future with confidence,” said Chantel Dipple, Knowledge Manager at Moore Global, who presented the findings of the report.
The report reflects that, overall, African businesses in the sector are confident, with 80% of respondents indicating that they…