The South African tourism industry has set a goal of securing 15.6 million arrivals to the country by 2030. This means that for the next eight years, government, business and other social partners will have to band together and strategically work towards reaching this target. It will not be first time that the private and public sectors work together towards a common goal.
Throughout the years, and most recently during the height of the COVID-19 pandemic, the two sectors have worked…