According to VML, Wilson joined shortly thereafter, and their 27-year partnership has seen them co-found and lead Cambrient and then Native, which ultimately became VMLY&R South Africa. They have been the co-CEOs of this business for the past five years.
Under Wilson and Cinman’s leadership, VMLY&R South Africa won heavy-hitting accounts such as Vodacom, as well as numerous awards both locally and internationally. These include:
- two Silver Effie Awards
- seven Smarties Awards (six of them Gold)
- Agency of the Year at the New Generation Awards in 2023
- three Effie Awards, and
- four Cannes Lions Awards in 2022.
In October 2023, WPP announced a major evolution in its offering to clients with the global merger of Wunderman Thompson and VMLY&R. Operational from…