WTM Africa – held at the Cape Town International Convention Centre (CTICC) from April 10 to 13 – celebrated its 10th anniversary last week with a 53% increase in attendees compared to the previous year.
This massive surge in participation, with unaudited numbers indicating representation from 88 countries worldwide, signals a bright future for the African tourism industry, said Carol Weaving, Managing Director of RX Africa.
She commented: “We are incredibly proud to celebrate the 10th anniversary of Africa Travel Week (ATW) with such a phenomenal turnout. This growth is a testament to the resilience and rising global appeal of the African tourism industry. We’re excited to contribute to the continued success and positive transformation of travel on the continent.”
Weaving told Tourism Update that she was upbeat about the next 10 years, anticipating further growth in local, regional and international buyers, exhibitors and attendees. “We’re even looking at expanding the…