Opportunities ahead
Several TCEB partners agree that Thai festivals have a great potential to draw foreign visitors and stimulate the economy.
“Business festivals are a growing trend, generating income through a ripple effect across the economy,” said Boonperm Inthanapasat, chair of the Thailand International Events and Festivals Trade Association.
He said these events would foster connections among stakeholders, especially the younger generation, and advised the government to support locals in promoting festivals in their cities.
One of the post-pandemic global trends is marathon running, which is fast becoming a cornerstone of sports tourism, said Rut Jiroajvanichakorn, president of the Thai Mass Participation Sports Trade Association.
He suggested that hosting marathons in Thailand could attract affluent runners and their families, but stressed that all events held should meet international standards.
Moreover, he said, organisers could use marathons as an opportunity to showcase Thailand’s soft power, such as street food.
“This trend presents a golden opportunity for Thailand to become a hub for hosting marathons in the region,” he said.
“Festivals go beyond just entertainment platforms. They are essential tools for supporting and strengthening the growth and sustainability of the entertainment industry,” said Attaphol Jayadat, president of the Thailand Entertainment Creators Network Association.
He explained that festivals will also allow content creators to exhibit their talents, foster networking opportunities and skill development within the industry.
To make this possible, he said, the government should invest in upskilling and reskilling personnel in the entertainment sector.
Varinda Thienachariya, president of the Contemporary Art and Culture Industry Promotion Trade Association, said Thailand’s art festivals have garnered global attention, resulting in the building of networks with other world-class festivals.
She noted that the Covid-19 pandemic gave Thai artists a chance to showcase their work through digital media, including non-fungible tokens (NFTs), leading to international acclaim.
“Arts festivals continue attracting travellers who wish to appreciate the evolving creativity of Thai artists,” she said.