TEHRAN – The strategy of tourism advertising needs to be improved in Iran, tourism minister Ali-Asghar Mounesan said on Saturday, adding that the country should spend more amount of money on it like what it does in other sectors such as the industry and agriculture.
With the current budget allocated to this sector, not much can be done, especially in the international arena, ISNA quoted Mounesan as saying.
While other countries such as Turkey have achieved good results with advertising without any restrictions on tourism, those Iranian officials and people who have resources consider advertising a waste of money, rather than an investment, he added.
This view needs to be corrected as the budget allocated by the government to…