Türkiye targets $60 billion in tourism revenue in 2024, as there has been a significant increase in bookings in the country.
Firuz Baglikaya, chairman of the Association of Turkish Travel Agencies (TÜRSAB), told Anadolu that they are working closely with member travel agencies to reach the revenue target in 2024, with an aim to reach 60 million tourists this year.
“Nearly 1.5 billion international trips are made yearly, and with tourism being a highly strategic sector thanks to its employment-creating and value-added structure, competition in the sector is increasing day by day worldwide,” he said.
He stated that the distribution of tourists to Türkiye is mainly concentrated in three to four cities, which needs to change.
“We need to attract tourists from high-spending income groups to Türkiye and increase the share of high-value tourism types, such as cultural, health, and more,” said Baglikaya.
“We aim to ensure with the ‘Century of Tourism’ project that the sector…