Türkiye targets $60 billion in tourism revenue in 2024, as there
has been a significant increase in bookings in the country,
Azernews reports, citing Anadolu Agency.
Firuz Baglikaya, chairman of the Association of Turkish Travel
Agencies (TÜRSAB), told Anadolu that they are working closely with
member travel agencies to reach the revenue target in 2024, with an
aim to reach 60 million tourists this year.
“Nearly 1.5 billion international trips are made yearly, and
with tourism being a highly strategic sector thanks to its
employment-creating and value-added structure, competition in the
sector is increasing day by day worldwide,” he said.
He stated that the distribution of tourists to Türkiye is mainly
concentrated in three to four cities, which needs to change.
“We need to attract tourists from high-spending income groups to
Türkiye and increase the share of high-value tourism types, such as
cultural, health, and more,” said Baglikaya.
“We…