Dear Esteemed readers,
As we begin another exciting year, I am pleased to share with you some of the remarkable strides and exciting initiatives that are transforming the African tourism landscape. To mark the 10th anniversary of this Newsletter, I will delve into the rebound of the sector post-pandemic and will look at the realigned UNWTO Agenda for Africa – Tourism for Inclusive Growth, along with a glimpse into the exciting year ahead.
Strong Rebound Post-COVID
Despite the challenges posed by the pandemic, the African tourism sector has demonstrated unwavering resilience. International arrivals surged to 84% of pre-pandemic levels between January and July 2023, marking a significant milestone in our recovery journey. Africa, in particular, has been a standout performer, achieving an impressive 92% of pre-pandemic levels, thanks in no small part to the rapid resurgence of countries in North Africa, of our Small Island Developing States (SIDS), and beyond, with some…
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