UN Tourism returned to ITB Berlin, bringing its new name and look to the leading travel trade fair and uniting the sector around its focus on sustainability, investments and collaboration.
Secretary-General Zurab Pololikashvili joined the Governing Mayor of Berlin, Kai Wenger, and other public and private sector leaders in officially opening the 2024 event. He said: “Tourism’s return means so much to so many people. Tourism is a great uniting force. Together, we are growing new areas of our sector, to build greater resilience and spread the benefits of tourism even wider.” At the opening, the event’s host, Messe Berlin was recognized for its 40 years as a UN Tourism Affiliate Member and for its key role in advancing international meetings and events tourism and fostering partnerships in the German capital.
Together, we are growing new areas of our sector, to build greater resilience and spread the benefits of tourism even wider
Under its new look and name, UN Tourism…
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