Tourism leaders from every global region have met to advance plans to transform the sector against a backdrop of challenges old and new.
UNWTO convened its Executive Council in Marrakesh, Morocco, as the sector’s recovery continues to gather pace. According to UNWTO data released this week, international arrivals are on track to reach 65% of pre-pandemic levels by the end of the year. However, building on its year-long call for both public and private sector leaders to “rethink tourism”, UNWTO placed innovation, investments and education and youth empowerment at the centre of discussions, while also emphasizing heightened interest for transformation through Climate Action and the sector’s importance for rural development everywhere.
Welcoming 16 Ministers of Tourism and delegations from 36 countries, UNWTO…
#unwto #travel #traveltrade