UN Tourism backs next‑generation startups, driving innovation in Marrakech

THE NEWS: Beyond the Map was named the overall winner of Morocco’s National Start‑up Competition, praised for blending augmented‑reality AI agents with text‑to‑speech to give travelers immersive experiences of historic landmarks and cultural heritage.

DETAILS:

• The competition highlighted innovation in three sectors: digital tourism, leisure gaming and Moroccan gastronomy.
• Beyond the Map stood out among a pool of highly innovative startups for advancing digital tourism with its immersive technology.
• Mossika triumphed in the “Gaming for Leisure” category, offering online music education that connects learners with musicians and their cultures through a deeply human approach.
• The awards aim to bring Moroccan creativity to the global stage.

FAQ

Who won the overall National Start‑up Competition and what technology did it showcase?
Beyond the Map secured the top prize, recognized for combining augmented‑reality AI agents with text‑to‑speech, delivering immersive experiences of historic landmarks and cultural heritage to travelers.

Which startup won the “Gaming for Leisure” category and what service does it provide?
Mossika won the Gaming for Leisure award; it offers online music education that links learners with musicians and cultural traditions, emphasizing a deeply human, interactive learning approach.

What sectors did the National Start‑up Competition target for innovation?
The competition focused on three sectors: digital tourism, leisure gaming, and Moroccan gastronomy, selecting startups that advance these areas and showcase Moroccan creativity worldwide.

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