In addition to overall performance, the report delves into specific market segments, including business travel, family vacations, and high-yield visitors. Though business travel lags behind leisure, destinations such as the U.S. Virgin Islands, the Cayman Islands and the Dominican Republic show substantial growth in this segment. Family travel is also rising significantly, with Curaçao, Belize, and Aruba leading the way. Premium class travel, catering to luxury travellers, outperforms standard class bookings, presenting a valuable opportunity for Caribbean destinations to target this lucrative market.
Olivier Ponti, Director of Intelligence and Marketing at ForwardKeys, commented, “As the Caribbean seeks to build on its success in the global tourism recovery, a data-based approach to destination promotion and management will be foundational for a sustainable, resilient, and profitable future for the region’s tourism sector.”
Nicola Madden-Greig OD, President of The Caribbean…