Expedia Group’s Q3 2023 data indicated that traveler confidence remained high as people continued to travel for events and planned short- and long-term trips.
Expedia‘s traveler insights for Q1 2024 uncover the most recent traveler behavior based on our first-party data from Q4 2023.
Travelers book earlier
The latest data from the final quarter of 2023 reveals a significant uptick in international travel interest, particularly in the Asia-Pacific (APAC) region, alongside heightened enthusiasm for Paris as a prime destination in anticipation of major sporting events. These insights not only reflect evolving travel preferences but also offer valuable cues for travel and hospitality professionals to refine their marketing strategies effectively.
As the year unfolded, a notable trend emerged with travelers increasingly planning their journeys well in advance. The data indicates a substantial quarter-over-quarter…