Travel providers are constantly analyzing their tech investments to best align with consumer interest – and right now, consumers want a seamless and sustainable travel experience. As the travel industry finally gets its long-awaited chance at recovery, all eyes will be on how companies navigate new customer preferences to create the perfect travel experience. From increased sustainability efforts to mitigating labor shortages, here are a few recent headlines that showcase how brands across the travel industry are looking at how they can draw in new customers – and what they can do to keep them.
Sustainability remains a key focus for both businesses and consumers– especially in the commercial aviation industry, which accounted for just over 2% of global Co2 emissions in 2021. Companies have increased research efforts into hydrogen-powered flights, which would minimize jet fuel and cut down on airlines’ carbon footprint. This week, Rolls-Royce, together with easyJetRead further.
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