This is the fourth article in our series decoding the fundamental technology transition underway in the airline industry. Today’s post investigates the burgeoning realm of ancillaries, an ever-expanding area with enormous revenue potential that signifies a key evolution within the airline industry’s journey towards a brighter future for both passengers and airlines.
Ancillaries are the additional services and products airlines offer beyond the base airfare, such as premium seat selection, priority boarding, additional baggage, and even hotel bookings and car rentals. Over the past decade, ancillaries have transformed from mere add-ons to becoming a cornerstone of airlines’ financial health. They represent an invaluable revenue stream in an industry characterized by tight margins and intense competition.
In light of more airlines selling their flights through their direct (airline.com) channels and NDC’s potential to present personalized offerings, the landscape of ancillaries…
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