The Virgin brand has always been different, a global phenomenon full of amazing success stories. It was the first airline to offer a premium economy seat, and to serve ice cream in-flight. It is a challenger brand with innovation at its heart and a fearless ‘fail fast’ approach.
Does anyone remember Virgin Cola, Vodka, Cars, Brides, Megastores or indeed Cosmetics? There was also Little Red, the attempted domestic carrier using wet-leased Aer Lingus aircraft. It lost out trying to compete with British Airways, which proved that high-frequency services will always beat a three-a-day proposition.
Virgin Atlantic’s unique brand identity has led it to many an accolade, achieving the APEX 5* Global Airline Rating 2021 for the 4th year running and it is a Skytrax 4*Certified airline. A forerunner in creating personality behind the passenger experience and changing to innovate.
The Virgin Group brand personality and mantra of failing fast is also reflected in the airline’s…
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