In our last blog, Preparing Your Data for the Cookieless World, we shared tips on what data you should collect, how you can collect it, and how to get it into a database. In this blog, we’ll look at how to activate data in a cookieless world. The key is activating with a full-funnel, multichannel approach.
Targeting travelers online can be complicated. Travelers have over 500 touch points during their research for a single trip, and can do so across both desktop and mobile environments. As…
