Needing a vacation after getting back from vacation is actually pretty common. Feeling travel fatigue is so common, in fact, that a study published by Wyndham Vacation Rentals found it impacts roughly 45 percent of travelers.
Many folks are opting to make their vacations truly restful — which has led to a surge in wellness tourism. In 2020, travelers who were seeking an international wellness-focused trip spent an average of $1,601, which was 35 percent higher than the average international tourist.
Noting a rise in wellness tourism is exactly the kind of thing that might be important to a marketer who works in the travel industry — maybe for a hotel, an airline or a travel group — and it’s the kind of trend that Sojern knows…