SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ — Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July – 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France.
Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolster advertising revenues, but they also drive incredible travel demand, with countries seeing massive…