Delaware-based travel retail marketplace SkipQ connects airport retailers and passengers via its mobile app, streamlining the air travel experience as passengers can pre-order products and avoid queues using the app. Its SWOT includes first mover benefits juxtaposed against unknown business and tech issues, with a founding team with a startup and major corporate background. Monetising via a commission-based model, SkipQ has global reach and plans to incorporate “add-ons” for people with disabilities. SkipQ’s biggest challenge so far is reluctance from potential business partners who see the firm’s platform as a threat. In a year’s time, SkipQ reportedly hopes to be experiencing mammoth expansion.