UK-based Rent2Ride is set to provide new cars to the UAE-headquartered self-drive mobility platform ekar, launching its UAE car rental business exclusively on the platform. This also gives Rent2Ride, which has an active operating base in the UK access to 350,000 members from ekar, expanding its presence in the Middle East.
ekar will host the cars on its Mobility OS through a revenue share programme called ‘ekar Fleet’.