Entrepreneur Jean Belanger, co-founder and CEO of Cerebri AI Inc., is optimistic about the potential for measuring the return on investment in business travel.
Businesses will spend over $1.64 trillion on travel in 2025, according to the Global Business Travel Association.
As post-pandemic business travel continues to grow, calculating its return on investment will become a common practice. It must happen because the relentless grind on our companies by Wall Street analysts demanding ever-increasing profits will make it so. Surprisingly, travel ROI is not already a common currency, even as spending on business travel has not been hiding all these years. How many of us have suffered through quarter-ending travel freezes to “make our…





























